Apple still dominate the mobile advertising market grew rapidly Android

According to foreign media reports, smart phones and other mobile devices in the advertising business is developing rapidly.

Apple continues to dominate the mobile advertising market share of more than half. Google is more than RIM leap-second.

United States mobile advertising market share compared to

Although the mobile advertising marketplace AdMob two giants and Quattro were acquired by Google and Apple, but rank third mobile advertising network Millennial Media is still independent operations, and adhere to the monthly release mobile advertising market changing competitive landscape.

Millennial Media Wednesday latest July mobile advertising market report, Apple has maintained since September last year, still occupy the leading position in the mobile advertising market share of more than half.

Google Android mobile phone advertising business size over BlackBerry maker RIM, the leap second. IPad, non-iPod touch mobile phone mobile device market share has increased.

However these data also cannot respond mobile advertising market in the overall development of the situation.

For example, although Apple iOS system, market share decreased from 56% to 55%, down 1%, but their advertising requests are actually higher than last month has increased by 24%. The following is also a Millennial Media published data:

Android advertising requests than the growth of 47% last month.

Compared with January, Android advertising increased by 101%.

Apple iOS advertising requests than the growth of 24% last month.

Compared with January, iOS advertising business has increased by 15%.

RIM advertising request volume 18% increase than last month.

Compared with January, RIM advertising business grew by 66%.

IPad advertising requests than last month's growth 327%.

Millennial Media call themselves as the leading independent mobile advertising network.

Research institutions Nielsen (Nielsen), Millennial Media is indeed in the United States market has the largest advertising audience groups, including the 6300 million mobile Internet users, representing beauty 7700 million mobile Internet users, 81% of the total.