Sony Ericsson CEO hints will joint with Sony launch game mobile phone

Sony Ericsson CEO Porter · Nordberg (Bert Nordberg) said that the Sony Ericsson smart phones will be in the business and its parent company Sony launched in close cooperation with sliding door type handle game mobile phone.

Nordberg says he has noted, the industry generally guess Sony Ericsson will use Sony PSP development, launched in experience with games feature of smart phones.

He said: "the market has a lot of rumors, these stories will be realized. Sony in-game market has many products, this is very interesting. ”

Informed sources said, although many people will Sony Ericsson may launch games PSP mobile phone called "," but this phone will still use the Sony Ericsson's Xperia brand, and uses the Google Android operating system.

The game will be provided by way of application to the user. Sony Ericsson have Sony used in consumer electronics fields of expertise, but certainly the new handset will not use PS game platform, because Sony worried that affect PS brand success.

Smart cell phone games popular PSP game has been a great threat to the device.

However, Nordberg says that this generation with touchscreen Smartphone is not optimized for gaming. For Sony Ericsson why not take advantage of Sony's gaming resources Launches Mobile, Nordberg says that he was not aware of previous history, but the future is very bright.

Nordberg also said that he would be in February of next year, the Barcelona Mobile World Congress (MWC) publication more about the details of the new mobile phone, and now a prominent game features of mobile phone and no technical difficulties.

He said the current main challenge is that Sony Ericsson will need to ask many lawyers, resolve and game publishers of copyright issues. However, he pointed out that the Sony knows how to deal with such problems.

After several quarters of losses, the Sony Ericsson start from earnings earlier this year.

This is mainly due to Sony Ericsson's massive restructuring and successfully launched a number of Android Smartphone. Nordberg, said analyst earlier concern over the July-September quarter sales decline, but in fact if the Sony Ericsson sales more cheap cell phone, then sales will rise quickly. However, profitability is more important. Nordberg, Sony Ericsson does not sell any price is lower than 50 pounds sterling (approximately $ 67.99) mobile phone, because this type of mobile phone do not make money.

Since this spring release Android mobile phone, Sony Ericsson has in this area to establish a stable basis.

Nordberg said he expected the next two years, Android will be the main use of Sony Ericsson smartphone platform. But in an increasingly competitive market for Android phone, Sony Ericsson has to make the product differentiation. Nordberg says: "Sony is a powerful brand, so why not take advantage of that brand? game, including the content, is a very interesting topic. ”