Thursday, December 30, 2010

In telecommunications, dual-network, dual sniper Unicom iPhone

Recently, a China Unicom is 13 September launch iPhone 4 news spread quickly, and caused concern in the industry; at the same time, Unicom brewing sales iPad rumors.

However, in the face of Unicom aggressive 3 g mobile phone campaign, China Telecom has announced the first offense, a high-end dual-network, dual mobile phone users to access large subsidies and implement Tianyi 3G double discount promotions. Between telecom and China Unicom new round of high-end 3 g mobile phone wars have been started.

The high-end mobile phone wars curtain

Since March last year, the 3 g market has more than 1 year, and the first half of this year's three operators 3 g operators will clear.

According to the news industry, three major telecom operators listed all this week and next week's release in the first half of fiscal 2010. Among them, China Mobile will be held August 19 release the first half of the financial statements; China Telecom and China Unicom will be August 25 and 26 October in the first half of the fiscal report published.

However, the actual 3 g war already well underway.

Recently, a self-styled "Hubei Unicom Sales Manager" who used micro-Bo the Unicom various leaves iPhone listing information disclosure, the aliased to "Unicom little brother" of the micro-Bo master in Twitter was accurate prediction of the "interchange with iPhone 3GS WiFi capabilities of mobile phones on August 9, listing", subsequently in Sina micro-Bo shakes out on "China Unicom will be held September 13-iPhone4" information. According to the Twitter user mailbox address is registered, it should indeed be Hubei Unicom employees, message should rely on the spectrum.

Although this message to incite users to iPhone4 enthusiasm, but whether the disclosure of information in advance and infuriated senior is not clear of Unicom.

Another result is raised other operators of vigilance. At the recent meeting of a media of communication, Beijing Telecom General Manager Liu Bo on the CDMA mobile phone manufacturers and the reporters said: "China Telecom also has a lot of very good 3 g models, just not like some international cell phone that exposure is high. "He issued initiative, suggestions operators, CDMA mobile phone manufacturers and media linked together to create CDMA 3 g mobile phone with good brand image.

The Group has always been a province of China Telecom (City), company number one in the development of 3 g in its tariff policy on the other, the company has the leading role, Liu Bo the words actually opened China Unicom's high-end mobile telecom sniper.

3 g mobile phone subsidies competition

From an objective point of view, the three operators actually 3G rivalries and low-end area, China Unicom used can video call 3 g phone with China Mobile's TD on wireless telephone; in the BlackBerry area, China Telecom's 3 g BlackBerry with China Mobile for GSM BlackBerry contest; most notable is that weak competitiveness mobile phone TD, China Telecom's dual-screen, dual 3 g mobile phone and the iPhone vs China Unicom.

17 August, the "little brother" disclose "Unicom and China Unicom will be held September 13-iPhone4" information on the same day, the group which announced the launch of a range of dual-network, dual 3 g mobile phone Gift Pack, users only need to purchase a gift bag and a commitment to a minimum charge for the month, you can obtain the appropriate dual-network, dual 3 g mobile phone, and get up to $ 6000 calls complimentary.

No doubt because of the Apple iPhone have brand advantage, but the Group also appeared to be unambiguous, La to help six manufacturers, including Motorola, Samsung, cool, and other well-known smart phone manufacturers.

Apple iPhone bare metal prices were higher, Beijing Telecom is located 6 dual-network, dual 3 g mobile phone market with the lowest retail price of only $ 1880, the highest is only $ 4980, and the minimum price of China Unicom iPhone 3GS version.

For users, the most important thing is clearly the subsidy policies.

Unicom on latest launch of iPhone 3GS WiFi functionality has also been a 8G Edition, purchase contract machine the user to select a minimum of $ packages in 96 network for two years, the stored 2000 Yuan's phone bill, that is, you can purchase price of $ 2999; stored $ 4999 phone bill, and select the package 226 element in the network two years, you can get a free 8 GB iPhone 3GS.

But the intensity of Beijing Telecom seems to be more of each of the two networks dual standby mobile gift pack contains not only a mobile phone, also presented several thousand calls, with a minimum of a $ 200 gift package, users can obtain a Tianyi dual-network, dual 3 g mobile phone, at the same time, cool D520 also get return calls 2640 element.

But with the iPhone 3GS 8G Edition equivalent MOTO-XT800 mobile Gift Pack, spend $ 3980, other available MOTO-XT800 gift 6000 Yuan calls, overall subsidies.

CDMA version of the iPhone may be launched

However, policy from China Unicom, it seems to be aiming for is not a China Telecom, but parallel iPhone.

9 August, starting at Unicom to 4999 element of the package price, sales with WiFi capabilities of iPhone 3GS 8G Edition, in SanLiTun, Shanghai Pudong's two Apple stores, start to 3999 element of bare metal price sales with the phone, which is lower than the price of $ 1000 of Unicom.

This is wrong, it is reported that China Unicom has to do with Apple, but no results.

Negative interpretation is that the two sides in iPhone sales on parallel tracks, maximize the profits of their own; positive interpretation can be Unicom and Apple carefully planted Council intended to fight against parallel imports and digging foot China Mobile network users, because at present, the parallel version of the iPhone 3GS 8G United States Edition-$ 3700 gangban 4200 Yuan, Singapore Edition for $ 4150 and Apple store are not and Unicom subsidy after price.

China Telecom's dual-screen, dual handset not exist parallel imports, as are the domestic production and maintenance easier than the iPhone, especially like Beijing electric

Letter complimentary calls can handle 3G business package, you can also set meal for chat.

It is reported that the Group has started another trump card "3G double discount", the new network users pay a fee at once, both will receive complimentary Tianyi mobile coupon and receive calls.

Maximum gift coupon $ 3600, while returning phone calls $ 6000. Current Unicom in high-end phone does this policy, only $ 3 g mobile phone has similar benefits.

The industry expected, a new conflict will be listed in the iPhone, it is understood that after 4, China Telecom is a CDMA iPhone and Apple Exchange, launched the time unknown.

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