Nokia independent strategy: reject Android system

Nokia's new CEO Stephen · El Antelope (Stephen Elop) his first major decisions on the future of the mobile phone giant Nokia will adhere to essential: in-house-developed operating system strategy, reject the Google Android platform.

Denial of Android

Nokia this week will be in Europe's many activities to developers to promote new MeeGo operating system.

Nevertheless, the mobile phone giant has badly in Finland to the outside world have proven that the system can help Nokia in its largest part market reverse share decline, and the Apple iPhone and Google occupy an absolute advantage of North American smart phone market to break the deadlock.

At the same time, since the birth of only 2 years of Google Android platform has become the world's second largest smartphone operating system, and therefore led to investors and traders of another question: give up platform-independent, and join Android camps, whether Nokia's better?

American investment fund managers & Associates Grigsby Hakim · Creole-(Hakim Kriout) said: "Android is Nokia's platform should be considered, and should have taken into account.

"Asked about Android is still suitable for Nokia, he added:" it's not too late. "& Associates company holds Grigsby Nokia.

El Antelope decided to continue to adhere to the strategy of MeeGo and Symbian show that Google and Apple, and other enterprises continue to capture market share, Noah to keep global Smartphone leader has not much way out.

Although this independent strategy allows Nokia to continue to enhance the strength of Google compete, but the rise of the smart phone has forced the mobile phone manufacturers on product differentiation strategy, but also increasingly reliant on software gets revenue.

Use Android or other platform may allow the Nokia confined to profit lower hardware business.

Executive Vice President, Nokia MeeGo getting Toro · Torres (Alberto Torres) felt that this would also be bound Nokia hands, making them unable to bring innovation to smart phones, and ultimately of differentiation to loss of Nokia's expense, in order to benefit from Google's search business.

On the other had joined the Android Smartphone manufacturers camp, this week in Dublin at the developers Conference of Torres said: "frankly, some of the products on the market may not necessarily provide many opportunities for innovation, this is me from those who are using these platforms were heard.

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Promising MeeGo

Nokia also on its own platform invests large sums of money, hoping to catch up with the iPhone and Android and Ovi brand has launched a series of software services.

These investments include $ 81 million in the 2007 acquisition of Navteq digital map manufacturers, the product directly with Google maps.

United States market research company Gartner analysts Roberta · Xhosa (Roberta Cozza) believes that an alliance with Google means that Nokia will these investment down the drain.

"It will all turn to Google, meaning that all of the work of the Ovi will be meaningless, but I'm not sure this is what will bring them. "She said.

Nokia's decision to refuse to continue to promote Android MeeGo MeeGo, partly because not only can support smart phones, also can be used for Tablet PC, TV or even cars, etc.

United Kingdom software developer Jonathan · Banna (Jonathan Banner) said that he had used MeeGo, and that the product "is still in its early stages," but he was of the view that Nokia could use this system to develop excellent products.

"I think they have a great opportunity," he added, "if they can grasp MeeGo, there is a good read. ”

Improve Symbian

But Nokia Symbian remains a major problem.

Consumers and software developers are all complaining about Symbian dull and difficult to use, and result in a substantial decline in the share of Symbian.

Gartner's data show that during the third quarter of this year, Symbian Smartphone market share from the same period last year by 45% down to 37%.

Motorola and hongdadian manufacturers in the same quarter of the Android mobile phone shipments has reached 2050 million occupy one quarter of global smart phone, compared with only 3.5%.

To resolve this problem, El Antelope is a simplified application for Symbian development process.

In his successor Nokia CEO five weeks later, Microsoft executives said before, Nokia will continue to use Qt software application for its mobile phone development.

Qt is Nokia's 2008 acquisition of a technology that allows software developers to more easily write applications.

But just one encoding may be in Symbian and MeeGo, etc for use on multiple platforms.

United States market research company J.

Gold Associates CEO Jack · Gould (Jack Gold) believe that Nokia Qt from Symbian steering is sensible, because the Symbian is an old system. But he also said that as the Android developer and consumer's growing in popularity, so this approach is not enough.

"I don't think that Nokia has taken all the necessary measures," he said, "Apple has a huge ecological system, Android or even greater, Nokia is in decline.

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