SINA publication of the first national survey of Internet users 3G

May 14, SINA technology released the first national survey of Internet users, 3G survey, through carrier-scale promotion, Internet users to 3 g much improvement in cognition, high current tariff remains restricted users to upgrade to 3 g maximum resistance and 3 g mobile phone maximum demand remains concentrated in the low-end market.

This survey by SINA technology, mobile Sina co-sponsored, voting at April 23, 10 may, 18 days total 36.3 million Internet users participated in the vote shows Internet users on a topic of great concern 3G.

Operator advertising bombing upgrade 3G cognition

Operators and industry chain parties previously disseminate 3G concept of vigorously promote receive good results.

Only 1.9% of Internet users said they did not know 3G, "heard" and "understanding" respectively 36.3 61.8 percent. Furthermore, 78% of Internet users that know the three telecom operators with different 3 g standards.

Investigation revealed that the Internet has become the public understanding of the 3 g main platform of the netizens, 77.6% of users are informed through the Internet, TV row 3G second only 10.9%.

Support for leading other TD 3G standard

In TD-SCDMA, WCDMA and CDMA 2000 three 3G standard, TD-SCDMA in Internet users the most high in cognition, 75.6% of Internet users that understand that China's independent standards.

By contrast, 66.0% of Internet users know the WCDMA standard, 61.8% understanding CDMA2000.

Similarly TD-SCDMA won more user support.

Accepted Sina technology survey of Internet users, 74.3% said he was optimistic about the TD, and will support national standards. Do not look good and do not know the proportion of 13.0% respectively and 12.7%.

But optimistic about China Unicom WCDMA users of 49.4% 33.4% chose not clear, 17.2% of Internet users said they did not look good.

For China Telecom's CDMA, 40.8% chose not to look good, but also has a good selection of 39.1%, promising and not optimistic about the Basic equivalent of the crowd.

Surveys have shown, albeit TD-SCDMA standard "rising star" and maturity on temporarily lag behind the other two large standard, but as a Chinese 3 g standard with independent intellectual property rights, still won the majority of Internet users of all ages and support.

Internet users look to 3G, emotional power is still relatively high tariff maximum resistance

As the largest operator of comprehensive launch 3 g services, public concern on the 3 g will be early cognitive transition to specific business choice.

Competition becomes more intense, the user will be the biggest beneficiaries.

It is worth noting that 59.3% of users that will be upgraded to become 3G users, 21.2% is not good, only 19.5% is not taken into account.

This indicates that the user constitute 3G attractiveness is clear.

However, when upgrading to 3 g, most Internet users watching emotional strong, 33.3% of Internet users said "kindness", not sure when to upgrade to 3 g, 25.6% of users choose year replacement 3 g, select end 22.4% replacement 3 g, there is the "18.7% again next year."

The reason that 49.2% of Internet users indicated that their upgrade to 3 g maximum resistance remains "Internet charges are too high," the second reason is because of the need to replace a cell phone, 21.0% replacement mobile phone remains a great resistance.

"Too few" 3 g applications constitutes the third largest resistance, 17.5%.

3G Internet card and mobile phone services most attention, the Internet in General

Internet card and mobile phone services as Internet users the most concerned about the two types of 3 g services, respectively 40.6% and 48.3%, of which mobile service relatively broad Internet card directly reflects the characteristics of high speed download 3 g.

It is worth noting that the operators present in the big push for the Internet notebook business attention manifestation in General, only 9.4%.

For the most characteristic business 3G attractive remains "high-speed Internet access," 73.7% of Internet users select this item.

Second is the video phone, 18.0%, only 7.4% of Internet users choose the TV-multimedia (mobile TV, etc.). Both the characteristics of the business itself and attractive, also with the operators of the promotion and the maturity of the business.

In the present circumstances, netizens for 3G may bring expenditures increased caution.

42.7% of Internet users that are not willing to pay more 3 g, but also offer 37.8% pay more, 19.5% is not clear.

Even if they require additional expenditure, 51.5% of users that are willing to pay an additional 3 g tariff scale below $ 20, $ 50 33.6% in about 100 or so 10.9%, only 1.1% of users willing to pay $ 200 and above.

However, it should be pointed out is that the user of the expenditure itself and the business of itAttractive.

3G Internet card: monthly fee $ following the most acceptable, monthly most reasonable

Current operator in the main push 3G Internet card business.

Internet card for use 3G monthly spend on the Internet, the vast majority of user accepts the following still in the $ 400. 63.6% of user's affordable 3 g network card monthly fee is $ 50, $ 100 32.2%. And $ 150 and more than 200 Yuan accept only 3.3 0.9 percent.

In 3G Internet card billing, 73.9% of users represents a monthly unlimited is the most sensible accounting methods, obviously this approach more in line with most Chinese users surfing habits.

It is worth noting that 15.3% of users choose a toll on traffic, higher than the long-time billing 7.4% approval rating, shows the wireless Internet users differ from fixed-line broadband user consumption habits.

While the survey results also differs from the current online support voice strong long-time billing.

In the monthly Internet card may consume flow, 42% of Internet users have selected the most concentrated 2G, relative.

The other chooses 500M and following, 5G and 10 g and above users relative dispersion, respectively: 23.9%, 15.8 18.2 percent. This gives operators develop more reasonable tariff packages provide a reference.

"Outdoor" become netizens 3G Internet card maximum usage requirements, 45.4%, 33.9% chose the "travel", thus, are out of the use on the network card business performance is most evident, and the Internet card itself features.

But there are people who choose 39.9% would use at home.

According to the findings of the analysis, operators need to further reduce the level of adjustment 3G tariff package structure, the introduction of more diverse billing, eliminating user using 3 g business concerns, increase the number of users.

This is the only way to develop 3G is 3 g business to promote large-scale, business to enrich and develop the premise.

3 g mobile phone is still the main low-end

Consumers for mobile phone itself 3 g business expectations, more highlighted the importance of the development of mobile terminal.

But the majority of potential users on Terminal 3G price still sensitive. If there is a need to replace the handset, 52.3% of Internet users can withstand the price is around $ 2000, 42.4% Internet users select 1000 Yuan, only 5.3% of Internet users choose for more than $ 3000.

Evidently, the low-end mobile phones will continue to be a 3 g mobile phone market.

Operators and handset manufacturers to promote 3G Terminal performance while premature, it will be necessary to further consider the lower costs for the low-end market more products.

Internet users purchase mobile channel is becoming increasingly diversified, but mobile hypermarket will still be the primary choice, 36.3% operator Business Hall in increased significantly, the 3 g times 29.5%.

Online shopping and household appliance chain respectively 15.7% and 13%, 5.5% of Internet users choose other. Telecom operators seeking to push Mobile 3 g times bundling, but current channel status as well as consumer spending habits also needs adequate consideration.

Homemade brand awareness through 3G upgrade

SINA technology as it applies to the relevant manufacturer's brand 3G early cognitive launched survey results show that domestic brands better grasp the opportunity, its 3G brand awareness to increase substantially.

According to the results of the vote, Huawei become netizens think best 3G Enterprise brand and also won the best 3 g network card brand, ZTE is elected the best of the best domestic 3 g mobile phone, 3 g Internet brands from Lenovo.

Public opinion the best 3 g mobile phone brand continues to Nokia.