Rob back 10% of the market! Motorola low-end machine outsourcing lianfake

Taiwan economic daily news front page 28, Motorola has set a steal Interior back to global market share of 10% of the target, and this goal depends on lianfake help, circles, Motorola mobile phone operators pointed out that recently established 150 dollar following phone full outsourcing strategies, and adopting lianfake solution.

「Cold cottage King 」 lianfake dominate mainland mobile phone market, over the years efforts into a line of mobile phone brand manufacturers, this time has finally come true.

To re-orientate, Motorola has the focus shifted to smart phones, and the entry model is full outsourcing, along with the Texas instruments (TI) chip sector fading out of the market, the Motorola now has developed a chip with lianfake and will be priced at $ 150 for the following machine full outsourcing, estimated a year at least 40 million orders.

Lianfake said that the fight for global mobile phone brand manufacturers before five is their stated objectives, but currently does not have the latest progress.

Lianfake recently raised this year mobile chip shipments up to 3 million set of goals, while seeking to Motorola, the company that, after years of 2G chip performance, or even the future 3 g chip orders, new impetus.

Motorola four years ago, blowing ultrathin V3 RZAR cellphone cyclone, global market share was boosted to 20%, but subsequent machines lacking, dragged down by inventory, once upon a time, all the way down in the fourth quarter results for the second quarter of this year only single shipments in 1480 million accounts globally municipal rate fell to 5.5%, ranking fourth.

Motorola at the end of the appointment of Liu Fei is responsible for mobile terminal business unit functional mobile phone products business, directly on the Motorola CEO Sanjay Jha joint report.

Liu Fei has served as Senior Vice President, Tcl, TCL Communications CEO, worked for Texas instruments, the design company in Shenzhen as President and CEO, on the mainland market experience.

Taiwan handset industry, Liu Fei development out of the next two years to return to the 10% market share goals, plan to $ 150 for the following products all outsourcing, but to control inventory risk, will require the generation of factory shipment before accounting prices.

But there are concerns that the new model would increase the risk of new orders, and adoption programme will cause lianfake higher reworks and careful assessment.

Taiwan island has Motorola orders experience including Warburg, Chi Mei communication and better world express, but none of these three home lianfake chip shipments experience, is currently organizing lianfake platform development team.

Huaguan used lianfake chip shipments to LG, has not received the Motorola order, order of the time required to achieve it.

Message exposure, the rise in stock price 25, lianfake 2 element, to $ 509 for debt, turnover 4,342, steady sit bench unit, King's throne.

Huaguan received $ 11.75 up 0.15 element,.