Åœ — äº¬æ — August 27, message, according to foreign media reports, industry insiders said that Microsoft will invest $ 500 million or more funds, power Windows Phone 7 (hereinafter referred to as "WP7") success, including sales charges, and payment to mobile phone manufacturers and application developers.
Deutsche Bank AG · telecom analyst Jonathan Goldberger (Jonathan Goldberg) estimated that WP7 marketing costs will be as high as $ 4 billion, not including the commitment to mobile phone manufacturers in the design of subsidies.
Goldberger said that Microsoft is desperate on in WP7, it needs to take all possible measures to maintain in the Smartphone market competitiveness.
Microsoft without corrupting the iPhone or Android handset market share, as long as they can attract enough regular mobile phone users to use their Smartphone.Goldberger, Microsoft executives said that WP7 published during the first year of the company and its mobile phone manufacturers and mobile operator partners in marketing, development, input "billions".
Another understanding of Microsoft and handset manufacturers and mobile operators to sign the agreement on the sources said that the company will invest in WP7 published 10 billion, half of which half is used for marketing, for development purposes.Microsoft Senior Product Manager Anand · Ahmed Iqbal (Anand Iyer) said the company also adopted the minimum guarantee revenue to the application developer provides financial support, so that WP7 release sufficient application.
Ahmed Ibn said that WP7 development tools downloads reach 30 million times, indicated that it favored by developers.
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