The news with the iPhone doesn't do us coincidently the 3 g iPhone box put together, they drew conclusions on that topic.
Apple's "koumen" is famous for, if the 2 inch and a half box can hold phone will never make the 3-inch wide.
Although I personally do not get used Apple products, but I still appreciate this approach. Take the printing more simple little packaging not only more economical to manufacturers, but also for our Earth a force. Those who still use a foot big box mounted mobile phone manufacturers are, learn it, bigger is called face is out of date. Now also with a printed full MP3, MP4, bluetooth, GPS and "big box with your product really silly home.
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